Hyundai inaugurates a revolutionary factory in Singapore

Hyundai has officially inaugurated its futuristic center, the new Hyundai Motor Group Innovation Center Singapore (HMGICS).

Much more than a factory, this cutting-edge facility is an intelligent urban mobility hub that is revolutionizing not only electric vehicle manufacturing but also transforming customer interactions with the Hyundai brand. Located in the Jurong innovation district, HMGICS, alongside the new electric vehicle plant in Ulsan, South Korea, is set to become a vital innovation pillar for Hyundai, leading its electrification strategy for decades to come.

HMGICS symbolizes Hyundai’s leap into the future of mobility, integrating human-centered manufacturing with advanced technologies such as robotics and artificial intelligence. This approach aims not only to improve production efficiency but also to reinvent the customer experience in the automotive industry. By integrating these technologies, HMGICS sets a new industry standard and aligns with Singapore’s vision of smart and sustainable urban growth.

The factory features a highly automated cell-based production system, a complete departure from the traditional assembly line model. More flexibility and responsiveness are key benefits, according to Hyundai.

To turn the purchase process into an interactive experience, customers have access to vehicle customization units and various immersive experiences such as factory tours in virtual reality and test drives on the Skytrack, an on-roof test track installed on the massive structure.

HMGICS is a crucial step in Hyundai’s journey, a century-old company, to becoming a leader in sustainable and innovative mobility solutions. The brand is definitely stepping up its game!

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