Why Are There Sharks in Opels?
This page is translated from the original post "Pourquoi y a-t-il des requins dans les Opel ?" in French.
- 21/04/2025 16:38
It’s a very special Easter egg hunt that Opel invites us to: Find the sharks in the new Grandland.
With the arrival of spring, why not swap traditional chocolate eggs for a shark hunt? Opel invites its customers to a unique experience: discovering the little sharks hidden in its vehicles, a tradition that is both playful and iconic.
The Opel shark adventure begins with an innocent suggestion. In 2004, Dietmar Finger, an Opel designer, was working on the glove box of the Corsa D. His son, curious, suggested adding a shark to the design. Inspired, Finger incorporated the silhouette of the marine predator. Enthusiastic, Niels Loeb, the design manager, approved the idea. Since then, these sharks have been hiding in Opel models, such as the Zafira, ADAM, and more recently the Astra and Grandland.
For Opel, sharks embody the philosophy of bold and minimalist design. These subtle details create a unique connection with drivers, whether they are collectors or simply treasure hunt enthusiasts. For example, in the Grandland, sharks are concealed in compartments or beneath surfaces, adding a touch of mystery and fun.
A cult ritual
Every new Opel model is carefully designed to include at least one shark. Their location, often kept secret until launch, makes discovering them an exciting surprise. Karim Giordimaina, Design Director, explains: “The sharks reflect attention to detail, inspiring emotion and excitement.”
Opel extends this tradition with the new Frontera, where sharks continue to swim. Symbol of creativity and surprise, these little predators delight drivers and passengers alike. An original way to turn every trip into a captivating and unforgettable adventure.
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