What is the French people’s favorite car brand?

Peugeot is elected France’s favorite car brand for the 6th consecutive year according to an OpinionWay study.

Peugeot has just been named France’s favorite automobile brand, according to a survey conducted by the OpinionWay institute. This result highlights the unique position the lion brand holds in the French automotive landscape, and rewards a winning strategy in terms of design, reliability, and innovation.

Carried out on a representative sample of 1,032 people aged 18 and over, this study took place from March 19 to 21, 2025. It aimed to measure the attachment of the French to various car brands. Peugeot clearly stood out, receiving the highest number of positive mentions and “Likes,” thus securing the top spot in the rankings.

Loyalty in the spotlight

This popular recognition illustrates the strong emotional connection between the brand and its customers, but also the relevance of its strategic choices in its domestic market, which remains a priority for Peugeot. The success of recent models like the Peugeot 3008 and 5008, which are modern, technological, and tailored to French drivers’ expectations, contributes to this positive dynamic. The Puretech scandal does not seem to weigh heavily in the balance, a sign of appreciated responsibility acknowledgment, even if it is regrettable that it was so late!
“Being elected France’s favorite car brand is a immense pride. It honors the unwavering commitment of our teams, who work every day to offer vehicles that combine bold style, technological innovation, and perceived quality,” rightly rejoices Alain Favey, CEO of Peugeot. “2025 will be firmly focused on performance. Thanks to the richness of our lineup, the success of our SUVs, and especially the renewed trust of the French, we approach the future with ambition.”

This distinction rewards Peugeot’s strategy, which is resolutely focused on energy transition, responsible innovation, and industrial excellence. It also confirms the strong bond between the lion brand and its longtime audience.

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