Do you know how old the star Mercedes is?

Exactly 104 years ago, the Mercedes star officially became a symbol of mobility and innovation.

On November 5, 1921, Daimler‑Motoren‑Gesellschaft (DMG) registered a logo that would become one of the most iconic in automotive history: the three-pointed star enclosed in a circle. Today, it shines on every Mercedes‑Benz vehicle, symbolizing prestige, innovation, and vision.

The star is more than just a simple design. It originates from a family anecdote: Gottlieb Daimler, a pioneer of the automobile, once drew a star on a postcard to indicate his home, writing that a star would rise there. His sons, Adolf and Paul Daimler, took the idea and transformed it into a symbol: the three points represent mobility on land, water, and air, a promise that Mercedes is not limited to roads but aims to conquer all horizons.

A star that still shines

The enclosing circle, added in 1921, brings elegance and clarity. A few years later, in 1926, the merger of DMG with Benz & Cie. gave birth to Mercedes‑Benz, combining the star with Benz’s laurel wreath. From then on, the logo became a signature that blends history, innovation, and ambition.

But the star is more than an emblem: it tells a vision. Each time it shines on a grille, it recalls Gottlieb Daimler’s dream: to create a brand capable of innovating and exploring all aspects of mobility. Through the decades, it has endured technical evolutions, fashions, and generations while preserving its symbolic power.

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Even today, the star remains a sign of excellence and modernity. It reminds us that behind every logo lies a story, a legacy, and a promise. On this November 5th, let us celebrate 104 years of brilliance, a star that continues to guide Mercedes‑Benz, faithful to its spirit of conquest and resolutely facing the future.

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