The ultra-luxurious Rolls-Royce SUV gets a facelift

Rolls-Royce introduces the Cullinan Series II, an even more luxurious evolution of its very first SUV.

Launched in 2018, the original Rolls-Royce Cullinan can rightfully be considered the world’s first ultra-luxury SUV. But what next, isn’t that the least we should expect from a Rolls-Royce? According to the brand’s specifications, it must primarily have true off-road capabilities matching the most demanding and hostile environments on the planet. Why not, but given the price of the beast and the cost of the slightest scratch on the bodywork, not to mention the insane value of spare parts, how many have left the asphalt, even just for a few seconds?

No, the real challenge Rolls-Royce set for itself was to attract customers who relentlessly seek unparalleled comfort and the brand’s signature, regardless of terrain. That’s more honest. It had to be nothing less than the ultimate luxury SUV, sturdy yet refined, adventurous yet serene, and above all capable of going anywhere effortlessly, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations to the point that the Cullinan is now the best-selling Rolls-Royce worldwide.

The term “Rolls-Royce of SUVs” then took on its full meaning, and after 6 years of loyal service, it was time to update the bestseller. The advantage of playing in this exceptional territory is that the number of clients is inversely proportional to the margins made on the vehicles they buy! The designers, engineers, and artisans of the brand have thus been able to gather feedback from their clients and define the best way to advance Cullinan. A reasoned evolution of luxury standards and usage modes while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.

Beyond some bodywork tweaks and the adoption of 23-inch wheels, the Cullinan mainly integrates a state-of-the-art new digital interface. It is linked to a Whispers app that allows lucky owners to enjoy an incredible number of benefits, akin to a luxury concierge service. Inside the cabin, materials remain as noble as ever but noticeably more sustainable.

READ ALSO: Do you know these Rolls-Royce models?