Toyota Reinvents Automotive Luxury with the Century

With its Century Coupé, Toyota transforms its iconic sedan into a global showcase of craftsmanship and refinement.

Toyota is reaching a new milestone. Following the Century SUV, the Japanese manufacturer unveils the Century Coupé in Tokyo, a model designed for the ultra-luxury segment, blending style, innovation, and exceptional craftsmanship. The goal is clear: to make the Century a global benchmark of automotive prestige.

Under the direction of Akio Toyoda, Toyota’s president, the Century Coupé reinvents a historic name long reserved for Japan. Presented at the Japan Mobility Show 2025, the concept stands out with its meticulous finish: 60 layers of paint for its amber hue and an entirely handmade interior, showcasing meticulous and demanding craftsmanship.

Unique and Custom-Made Centuries

The slogan “One of one” perfectly sums up the spirit of the project: each unit can be fully personalized, offering a unique experience to its future owners. Toyota claims a discreet, precise, and deeply Japanese luxury, where every detail matters, from the selection of materials to the design of surfaces.

Although it is a coupé, the Century prioritizes rear passenger comfort. Its sliding side doors facilitate access to a cabin designed to be chauffeur-driven, while also allowing the possibility to enjoy driving for those who wish. This duality between prestige and driving pleasure reflects Akio Toyoda’s modern vision for the brand.

On the powertrain side, Toyota remains deliberately vague. A hybrid V8 derived from the Century sedan is expected, but no release date or launch territory has been specified. The intention is nonetheless to make the Century an internationally available model, capable of attracting the most demanding luxury enthusiasts.

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• 29/10/2025 9:37

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With this coupé, Toyota demonstrates that its Japanese expertise goes beyond mere technology to assert itself as a creative force in the world of luxury automobiles, combining craftsmanship, design, and innovation to redefine Japanese prestige.

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