The Rolls-Royce Phantom Turns 100 Years Old

In 2025, Rolls-Royce Motor Cars celebrates the centenary of the Phantom, a name synonymous with automotive excellence and luxury.

Over the decades, the Phantom has evolved through eight generations to become THE Rolls, redefining craftsmanship, engineering, and personalization standards each time.

1925: Birth of an icon. The first Phantom, known as the “New Phantom,” succeeds the legendary Silver Ghost. Henry Royce envisioned a car combining technological innovation, unparalleled smoothness, and reliability. The New Phantom quickly became a benchmark in luxury automobiles.

1929: Phantom II. Refining the original design, the Phantom II introduces a more dynamic chassis, ideal for long journeys. It also marks the beginning of bespoke creations tailored to the preferences of demanding clients.

1936: Phantom III. Equipped with a revolutionary V12 engine, the Phantom III offers unprecedented smoothness and power. It is the first Phantom to feature independent front suspension, enhancing both comfort and performance.

1950: Phantom IV. Produced exclusively for royal families and heads of state, the Phantom IV is a highly limited edition with only 18 units. It cements Rolls-Royce’s status as the choice of global elites.

1959: Phantom V. The Phantom V democratizes access to the pinnacle of luxury. Synonymous with official occasions and grand ceremonies, it is distinguished by bespoke bodies and advanced equipment.

1968: Phantom VI. The last Phantom with a separate chassis, the Phantom VI embodies traditional craftsmanship. Produced until 1993, it served dignitaries and collectors with timeless prestige.

2003: Phantom VII. Marking the brand’s revival under BMW’s leadership, the Phantom VII introduces the Architecture of Luxury. Fully handcrafted at the Goodwood factory, it sets a new standard for modern luxury cars.

2017: Phantom VIII. The current generation, the Phantom VIII, is the most advanced to date, integrating cutting-edge technology and limitless options for bespoke customization. Its signature feature, the “Gallery,” transforms the dashboard into a showcase for commissioned artworks.

For 100 years, the Rolls-Royce Phantom has represented the ultimate expression of luxury, elegance, and innovation. Entering its second century, the Phantom remains a symbol of timeless refinement, embodying Henry Royce’s vision: to create “the best car in the world.”

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