Mercedes Displays Its Playlist in the Paris Metro

Mercedes is currently the most mentioned car brand in music history with a total of 16,415 tracks. That calls for a Playlist!

This number, which continues to grow, reflects Mercedes’ influence in popular culture and the deep connection between the automotive brand and the music industry. It’s an opportunity for Mercedes-Benz to celebrate its love for music and to launch “The Iconic Playlist” in partnership with Universal Music France and Radio Nova.

Mercedes, a Major Musical Heritage

The relationship between the star-emblazoned brand and music is not new. It has inspired artists around the world for many generations, regardless of genre, movement, or musical style. From R&B to funk, disco, pop rock, and even reggae, the brand continually traverses eras and brings artists together, including Beyoncé, Ed Sheeran, Eminem, Tina Turner, Pink, and many others. Over decades, the manufacturer has become a true pillar of culture and an inexhaustible source of inspiration for artists. Who could have imagined what JoeyStarr and Kool Shen might do in a humble Benz… This story is also the result of direct collaborations with artists such as The Weeknd, Nicki Minaj, Will.i.am, and ASAP Rocky.

16,415 Tracks

Mercedes is thus officially the most cited brand in music history with 16,415 tracks listed. To celebrate “The Iconic Playlist,” the brand unveils a limited edition double vinyl of 2,000 copies, designed in partnership with Universal Music France. On this occasion, four cover designs representing four musical styles have been created and will be up for grabs via the brand’s and its partners’ social media channels.

Radio Nova aired the playlist for the first time on its social networks on November 7 through tailored chronicles, playing a track an hour, and offering listeners the chance to win collectible vinyl records. A special show from 9 pm to 10 pm rounded off this day. Mercedes also relied on Universal Music France, a leader in musical entertainment, to produce its double vinyl and organize an exclusive showcase on November 28.

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