The Fiat Strada travels from Brazil to the Middle East
This page is translated from the original post "Le Fiat Strada voyage du Brésil au Moyen-Orient" in French.
- 11/11/2023 16:08
Genuine Brazilian best-seller, the Strada pickup is set to help Fiat increase its role in the markets of Africa and the Middle East.
Building on its leadership position in Brazil, Turkey, and Italy, Fiat continues to expand its global presence and is pursuing growth in Africa and the Middle East by launching its compact Strada pickup in November 2023.
The Fiat Strada, whose design is inspired by the Fiat Toro, has evolved throughout its history, with the introduction of an extended cab in 1999, a double cab in 2009, and the revolutionary third door in 2013. It underwent a complete renovation in 2020, offering four doors and five seats.
The versatility of the Strada makes it a reliable work tool and an ideal travel companion for the markets where it is about to be launched: Nigeria, Ivory Coast, Cameroon, Cape Verde, Guinea-Conakry, Madagascar, Rwanda, and Ghana.
With the Strada model, Fiat is strengthening its presence in the Africa-Middle East region, where the brand notably stands out as a market leader in Turkey, thanks to the Tipo range, marketed under the name Fiat Egea.
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