The Dacia Duster for 179 euros per month, but not without effort!
This page is translated from the original post "Le Dacia Duster à 179 euros par mois, mais pas sans effort !" in French.
- 22/06/2025 23:04
Dacia has kept its promise of a new Duster for less than 20,000 euros. But who still buys in cash today?
A Dacia Duster Essential at this price is an achievement, especially in 2025. But beyond the list price, it’s the financing options that are intriguing. Two solutions are offered to those who prefer to pay in installments rather than in cash. A Long-Term Rental without down payment at 269.27 euros per month over 49 months, or a more appealing option at 179 euros per month for the same duration, but requiring a down payment of 3,000 euros.
With a calculator in hand, the second option is undoubtedly much more attractive. Indeed, if we do the math, this LLD with down payment totals 11,771 euros, compared to 13,189 euros for the version without a down payment. That’s a saving of over 1,400 euros, which is not negligible. However, Dacia is not making any gifts here. It’s not generosity, but an unyielding logic.
Dacia focuses on responsible purchasing
The required down payment does not come from nowhere. It helps to reduce the monthly payments, of course, but it mainly holds a symbolic value for the brand. A customer who pays 3,000 euros upfront for a moderately priced vehicle is an engaged, responsible customer, less likely to abandon the vehicle or stop payments. For a manufacturer, this is reassuring. It is also a very pragmatic way to quickly receive part of the vehicle’s price. In these times of economic tension, no company refuses a bit of immediate cash flow.
Dacia’s strategy is therefore clear: offering an attractive monthly payment to those who can assume an initial effort while still keeping an option without a down payment for those who prefer to spread their budget. In both cases, the goal is the same, namely to make the Duster attractive without devaluing it. And ultimately, this positioning reflects the model itself. Frugal but not discount, accessible but not low-cost. Dacia is not acting as philanthropists; they are conducting business… intelligently!
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