Tesla Is the Most Searched Brand in France

Tesla overtakes Peugeot, which is relegated to second place after being the most sought-after brand in France for a long time.

After years where Peugeot and BMW alternated as the most searched French car brand online, Tesla has taken the top spot, ending the tight see-saw between the usual favorites in the country.

Of course, these figures should always be taken with a grain of salt, but the methodology used makes them particularly interesting. The sixth annual report from Compare The Market AU on the most searched cars shows the leading car brands in 155 countries based on Google Trends and keyword search volume data for the year. The map below shows the number one brand in each of the 155 countries analyzed by Compare the Market.

This is the first time Tesla appears at the top spot for France, and also the first time the brand has reached the podium worldwide.

Looking at the global scale across the 155 countries analyzed, Toyota was number one in 64 of them, while Tesla made an incredible leap in the rankings, ranking second with 29 countries.

While Toyota was the top global automotive brand for four consecutive years, Tesla’s spectacular return saw Toyota’s lead shrink from 69 countries in 2022 to 64 in 2023.

Tesla narrowly surpassed BMW, which was the top brand in 26 countries, and Mercedes-Benz was pushed off the podium, ranking fifth with six countries. Audi ranked fourth as the number one brand in seven countries in 2023.

The map below shows the number one brand in each of the 155 countries analyzed by Compare the Market.