Renault launches a contest to reinvent the Twingo
This page is translated from the original post "Renault lance un concours pour réinventer la Twingo" in French.
- 20/01/2023 17:15
The Twingo celebrates its thirtieth anniversary in 2023. Renault has planned to mark this milestone with a contest that will lead to the creation of a concept car.
Although it has somewhat lost its luster over the generations, the Twingo remains a special model for Renault. For its 30th anniversary, the diamond brand has decided to make a statement by launching a contest titled “Reinvent Twingo.” The idea is simple: ask the general public to create a modern Twingo using artificial intelligence. Renault will then utilize the submissions to craft a real concept car.
The contest runs from February 1 to March 31, 2023. Interested participants should visit sites like MidJourney, Stable Diffusion, or Dall E, which allow the creation of images from keywords. They must then publish their creation with the hashtag #ReInventTwingo.
Renault has already published a series of illustrations showing what an AI-imagined Twingo could look like. The results are sometimes quite astonishing! At Mobiwisy, we gave it a try, but the illustrations we obtained were so unimpressive that we prefer to keep them to ourselves…
Contest for a New Concept: An Idea That Also Appeals to Opel
The idea of creating a concept through a competition has already appealed to Opel, which asked design students to imagine a quirky version of the Rocks-e. Unlike Renault’s project, where AI generated the images, this time it was human designers who created the illustrations. The winner— a certain Lukas Wenzhöfer—captivated the jury with a rendition of the Rocks-e transformed into a mini off-road vehicle with a sporty look. This proposal will also result in a real car, though it will of course not go into production.
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