Passion and Legend, Happy Holidays Alfa Romeo

At the dawn of an uncertain future, Alfa Romeo celebrates its rich heritage with a commemorative logo that reminds us why it is, and hopefully will remain, a timeless brand.

Every car enthusiast has, at one time or another, been moved by Alfa Romeo. The four-leaf clover brand, so dear to lovers of fine machinery, embodies much more than a manufacturer. It is a legend, an emotion, a scent of escape mixed with a touch of romanticism. Yet, it is clear that its future has never seemed so uncertain. So, on this 115th anniversary, it is an opportunity to celebrate its incredible heritage and to continue dreaming of new chapters to write.

To mark this historic milestone, Alfa Romeo unveils a commemorative logo, a true bridge between past and present. The sleek lines of the “115” figure rise towards the future, while the Biscione, the brand’s emblem, wraps around it with elegance. In black and red, these timeless colors reflect the passion and sportiness that have always defined Alfa Romeo. This symbol will accompany clubs, gatherings, and events worldwide, uniting all who identify with the spirit of Alfisti.

And tomorrow?

The choice of the year to reveal this logo is anything but random. It coincides with key dates, such as Tazio Nuvolari’s victory at the Mille Miglia in 1930 and the debut of the Quadrifoglio at the Targa Florio in 1923. These heroic moments remain etched in memory, witnesses to a golden age when Alfa Romeo dominated motorsport.

But 2025 also marks other anniversaries, such as the 100th anniversary of the Tipo P2, champion of the first World Manufacturers’ Championship, and the 75th of the 1900, the first Alfa produced in large series. Each model, each success sketches an incomparable fresco, where every milestone is a cornerstone in automotive history.

So, let us raise our glasses to this Italian icon. Happy birthday, Alfa Romeo. May you continue to make the hearts of enthusiasts beat for many more years to come.