Mercedes Reconnects with the V as VIP
This page is translated from the original post "Mercedes renoue avec le V comme VIP" in French.
- 20/04/2025 10:38
The V Vision from Mercedes-Benz promises a new definition of luxury and space. The star is ready to shine again.
Since its introduction in 1996 under the name Mercedes-Benz Vito, the V-Class has undergone remarkable evolution. Initially designed as a compact utility vehicle, it gradually transformed into a premium vehicle suited for both families and professionals. In 2014, the V-Class entered a new era with a more sophisticated design, advanced technological features, and comfort comparable to luxury sedans from the brand. This transformation strengthened its position as a benchmark in the premium minivan segment.
The V Vision is literally Mercedes-Benz’s vision that combines generous space with maximum exclusivity and an immersive digital experience like no other. This new concept will be revealed globally on April 22, 2025, in Shanghai, an event eagerly anticipated by automotive enthusiasts and industry professionals.
With the V Vision, Mercedes-Benz takes a new step in its strategy to reinvent minivans. By offering a vehicle that blends functionality, cutting-edge technology, and luxury, the brand is creating a segment of its own. This new chapter is marked by a new nomenclature: Mercedes-Benz VLS. The future lineup of Mercedes-Benz Grand Limousines will thus include models VLE and VLS, each designed to meet the needs of a demanding clientele—from families seeking flexibility and comfort to VIP shuttles and luxurious limousines with spectacular space.
The Vision V experience promises to be immersive and revolutionary. Mercedes-Benz is betting on an intuitive user interface and a sophisticated digital ecosystem to turn every journey into an unparalleled experience. Among the innovations, we can expect advanced connectivity, semi-autonomous driving functions, and high-end materials for optimal comfort.
The brand’s commitment to electrification is also reflected in this range. The VLE and VLS models will align with Mercedes-Benz’s sustainable strategy, featuring electric or plug-in hybrid powertrains, offering high performance and energy efficiency. Join us in Shanghai to discover this bold vision.
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