Jeep Unveils Six Easter Eggs for Its Easter Safari

On the occasion of the 59th edition of the Easter Jeep Safari, the brand unveils seven new off-road vehicle concepts.

This event, taking place from April 12 to 20 in Moab, Utah, is an annual must-attend gathering for 4×4 enthusiasts, and an opportunity for Jeep to showcase innovative ideas while celebrating its rich heritage.

This year, the concepts explore a wide range of approaches, from retro design to technical experimentation. Among them, the Rewind Concept pays tribute to Jeep Wranglers of the 1980s with a neon style, while the Wrangler 4xe Blueprint Concept highlights technological features from the latest advancements of the brand.

Jeep and the Legend of the Wrangler

The models reflect Jeep’s desire to explore the possibilities offered by electrification, such as the Bug Out 4xe Concept, which combines lightness and autonomy for extended adventures off the beaten path. This variety illustrates the brand’s ambition to balance innovation with continuity of its historical values.

Jeep’s commitment to preserving the iconic landscapes of Moab remains central. In collaboration with the Bureau of Land Management and the local Red Rock 4-Wheelers club, volunteer cleaning and trail restoration activities are planned throughout the event. These efforts aim to ensure the sustainability of these terrains cherished by off-road enthusiasts.

For nearly 60 years, the Easter Jeep Safari has been a key moment for Jeep owners and enthusiasts around the world. Through these new concepts and initiatives, the brand continues to honor this heritage while exploring new ways to approach the off-road experience.

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