Jean Rédélé: “I had a great time!”
This page is translated from the original post "Jean Rédélé : “Je me suis bien amusé !”" in French.
- 29/07/2025 15:40
This phrase sums up the feelings of Jean Rédélé, founder of Alpine, after a few kilometers driving one of his creations in the mountains.
This idea of pure pleasure, dear to Jean Rédélé, is still at the heart of Alpine’s DNA today. The fourth episode of the series “Alpine, 70 Years”, launched in March 2025 to celebrate the brand’s anniversary, is entirely dedicated to it.
Broadcast on July 17, this episode highlights the Alpine experience in all its dimensions, from sports driving to fan engagement. For Alpine, pleasure goes beyond just driving: it is a culture, a way of life that brings people together.
At the heart of this quest for sensations, test driver Laurent Hurgon plays a central role. An experienced competitor in GT4 with the A110 in the French and European championships, he is also involved in the development of all Alpine models. His goal? To convey to drivers the exhilaration experienced by the engineers themselves: “We want to pass on to our customers the pleasure we had during the development of our vehicles.”
The Beautiful Legacy of Jean Rédélé
But the Alpine experience goes well beyond the pleasure of driving. As Antonino Labate, Vice President of Sales, Marketing, and Customer Experience, reminds us, Alpine is building a real universe around its brand. A community of enthusiasts, exclusive events, immersive experiences: each interaction aims to prolong this famous “exhilarating experience,” whether one is behind the wheel or not.
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Through this new episode, Alpine reminds us that beyond performance, its promise rests on emotion. An emotion that transcends generations and continues to resonate with those who live, follow, and share the Alpine adventure since its creation by the late Jean Rédélé.
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