Guess where Rolls-Royce went on vacation?
This page is translated from the original post "Devinez où Rolls-Royce a passé ses vacances ?" in French.
- 04/08/2025 18:02
This summer again, Rolls-Royce chose to settle in Saint-Tropez, where luxury matches the art of living.
From July 28 to August 3, the British brand embraced a very Côte d’Azur interlude in the most beautiful addresses in the region, from La Réserve Ramatuelle to the Althoff Villa Belrose. Of course, this isn’t exactly at the camping of Flots Bleus, but for those who can afford it…
For a week, a select few were invited to discover a collection of 12 personalized “Bespoke” models in a setting worthy of the brand: sunny terraces, private dinners, exclusive driving moments, and even a (very chic) stop at Nikki Beach. Yes, at Rolls-Royce, even the aperitif is enjoyed under palm trees, with feet in the sand, but with a driver, of course.
Rolls-Royce cultivates its image in the sun
Behind these exclusive gatherings lies a perfectly oiled strategy: being where the clients already are. “We want our clients to feel accompanied by Rolls-Royce, no matter where they are in the world,” explains Boris Weletzky, regional director for Europe. Translation, do you enjoy champagne by the water and winding roads with sea views? So do we. Do you have a lot, and I mean a lot, of money? Well, good news, we know how to make you spend it.
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The atmosphere is thus elegant, and reflects a certain idea of relaxed luxury. This high-profile location was chosen because it tells a story: that of a brand which does not merely sell cars, but cultivates an art of living. An art of living that, of course, pairs very well with the Mediterranean sun.
And for those who weren’t there? Rest assured: with a bit of luck (and a few million euros), you can still relive the experience… next year.
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