Will LEDs replace chrome on Mercedes grilles?
This page is translated from the original post "Les LED vont-elles remplacer le chrome sur les calandres Mercedes ?" in French.

A new stylistic era is emerging at Mercedes with a surprising identity inaugurated on the upcoming GLC.
With the presentation of the all-new electric GLC at the IAA MOBILITY 2025 (from September 9 to 14), Mercedes will not only open a technological chapter but also inaugurate a new visual identity for its electric range. The SUV, unveiled in Munich in a world premiere, will be notably distinguished by a completely rethought front end, dominated by a solid grille resembling a wall of LEDs. This spectacular lighting signature, which could integrate animated graphic elements, is establishing itself as a new face for the star brand.
This aesthetic choice is part of a logical evolution, marked by the gradual disappearance of traditional chrome grilles, which have been emblems of Mercedes design for decades. Long associated with the power of internal combustion engines, these open grilles have given way to solid surfaces on EQ models, more in line with the aerodynamic and thermal requirements of electric vehicles. The new GLC takes a further step by reinterpreting this flat surface as a true visual screen.
A wall of messages on Mercedes?
This animated facade could eventually host visual communication functions, paving the way for unprecedented interactions between the vehicle and the environment. Many manufacturers are exploring this avenue, both at the front and rear, to facilitate communication with the outside and thus improve passive safety. A sort of 2.0 horn.
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Beyond the GLC, this new stylistic approach permeates other electric novelties at the show: the CLA family and the Shooting Brake, also in zero-emission versions, as well as the VLE prototype, the future electric limousine SUV of the brand that will sport a disguise for the occasion. Mercedes is boldly taking the direction of making electric a reinvention opportunity, at the risk of shocking the most conservative segment of its clientele. In Munich, the public will be able to discover this transformation within the “Open Space” at the Apothekenhof, as well as during automated driving demonstrations or at the “Summit” of the exhibition center. The live broadcast of the GLC launch is scheduled for September 7.
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