Who can tell Maxus that Europe doesn’t like Pick-Ups?

Maxus launches the eTERRON 9, the first fully electric all-wheel-drive pickup truck in Europe. But for whom?

Maxus, which is part of the SAIC group like MG, has decided to launch many new products in the European market. The manufacturer sees a major challenge in its global growth strategy through sustainable and zero-emission mobility. Knowing the strength of the Chinese Group and its expertise, there is no doubt that these will be excellent models, but why choose a pickup truck to start with?

If pickup trucks reign on the American and Asian continents, in Europe they are just a niche product with very low potential. Farmers are an ideal target for our Maxus, but they often prefer a robust 4X4 coupled to these dump bed vehicles. We do not have that culture of utility vehicles for individuals on the old continent, and generally speaking, large vehicles are not favored.

Casting Error?

This Maxus eTERRON 9 is nonetheless interesting with two synchronous permanent-magnet electric motors that develop 125 kW/170 hp at the front and 200 kW/272 hp on the rear axle, resulting in an impressive power output of 325 kW/442 hp. This combination allows for all-wheel drive, ensuring traction on the road and solid off-road performance. The energy required to propel this beast is supplied by a 102 kWh high-voltage battery providing a WLTP range of 430 km. In terms of efficiency, it’s a disaster, but it is important to remember that we are dealing with a utility vehicle. It can be charged from 20 to 80% in about 40 minutes, with a maximum power of 115 kW at fast charging stations. The lithium iron phosphate battery has been designed according to Maxus’s specific construction method that distributes forces horizontally and vertically, like in a game of Tetris. This allows for reduced bulk and increased capacity and safety.

With all possible V2L functions ranging from 2.2 kW to 6.6 kW, a spacious front trunk (Frunk) of 236 liters, and a payload of 680 kg, it has everything it needs. Its modern interior is sleek and its design is even quite appealing. However, it is a model that targets too small a clientele for the brand to make a name for itself. The decisive factor remains the price, which could make the difference, but beyond 70,000 euros excluding enhanced customs fees, it’s hard to see how the miracle could happen for this Maxus. Let’s wait for its official presentation at the Paris Motor Show to make a definitive opinion.

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