What is the Tesla Model Y “Launch Edition” in China?

The deeply restyled version of the Tesla Model Y benefits from a “Launch Edition” version that includes exclusive design elements.

Always strike while the iron is hot. Anticipating the obvious media and popular enthusiasm surrounding the aesthetic restyling and the major technical update of its Model Y, Tesla thus conceived a Launch Edition version released in China.

Available on the two launch configurations, namely Rear-Wheel Drive and All-Wheel Drive Long Range, the Launch Edition will only be available until February 28, 2025, and comes with an automatic 2-year, 40,000 km warranty extension from the start.

This trim, intended as a rallying sign for Tesla‘s cause, will not be distinguished by larger alloy wheels, unlike the visual offered by the Chinese-American manufacturer. Instead, a distinctive logo, reminiscent of a sun or a star in a galaxy, will be affixed to the rear hatch. Resembling the ultra-sporty Plaid models, it differs with a warmer red-orange color.

When opening the doors, a Launch Edition badge on the plastic threshold is visible, along with a light illuminating the ground with the visual of the trunk logo.

Inside, besides the “high-end fabric” mats (according to Tesla), a small Launch Edition text appears at the base of the dual induction smartphone charger.

Finally, the top of the dashboard is decorated with a black suede-texture trim. Nothing too crazy, just a small marketing technique to encourage customers to rush to purchase the first units of this new model year of the Tesla Model Y 2025 version.

In China, the restyled Model Y is already offered starting at 263,500 yuan (about 35,000 euros), representing a 5.4% increase compared to the previous version. Deliveries are scheduled to commence in China in March 2025, with availability in Europe expected by the end of spring 2025 at prices approximately 10,000 euros higher. Why? Because European customers accept it with a smile.

And you, would you be susceptible to this tactic to buy the new Tesla Model Y, or would its intrinsic qualities suffice for you?

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