Video: Tesla’s Gigafactory in Berlin Dressed in Street Art Graffiti
This page is translated from the original post "Vidéo : la Gigafactory Tesla de Berlin s’habille de graffitis street art" in French.
- 16/08/2025 11:55
Tesla has decided to beautify the walls of its German factory, the Gigafactory Berlin, with graffiti narrating the world of Elon Musk.
The video is titled “Painted by Robots”. The grand fantasy of Elon Musk, whose new dream, now that he no longer speaks of Mars (has he understood the difficulty of the project?), is to replace man with machine.
In reality, the painting was indeed applied largely by machines, but not by robots. And humans were at the heart of the entire project, both creatively and technically.
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A decorative intention from Musk
There’s nothing uglier than a modern factory: concrete, right angles, flat roofs (useful for solar panels), and metal. Miles of metal.
Therefore, on November 3, 2023, Elon Musk himself posted on his social network X that the Gigafactory in Berlin was stunning… but they would nevertheless dress all the concrete parts with art.
Artists took him at his word and worked on the project by creating first works that tell the story of Tesla, but also that of space with SpaceX, featuring astronauts as well as machines, cars under construction, and even the humanoid robot Optimus. The trick, then, was to package the product with automated painting on the walls. And the deal was done.
The application of the paint consists of small dots: 10 million per wall, and 3.5 million for the edges. Each wall was limited to 5 different colors, and the application was done in record time.
The result is… peculiar. Does it really add something to the place? Not sure, as the environment remains industrial. And what about durability over time? Art is subjective, so we leave it to you to form your own opinion.
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