Toyota explodes the Chinese market with its bZ3X priced at €15,000
This page is translated from the original post "Toyota fait exploser le marché chinois avec son bZ3X à 15 000 €" in French.
- 07/03/2025 17:28
Toyota officially launched the bZ3X, its most affordable electric vehicle to date, on the Chinese market.
Toyota aims to establish itself in the world’s largest electric vehicle (EV) market by targeting none other than the local low-cost segment leader, BYD. What less could be expected from the Japanese brand, which this year regained its throne as the world’s most valuable car manufacturer after a brief Tesla interlude? Yesterday, Thursday, March 6, China’s joint venture GAC-Toyota officially launched the bZ3X, its most affordable electric SUV to date. With a starting price just above 15,000 euros (109,800 yuan), the bZ3X immediately sparked enthusiasm, registering over 10,000 pre-orders in one hour, which even caused company servers to crash!
The bZ3X, measuring 4.6 meters long, fits into the “100,000 yuan” electric SUV category in China and is available in two versions: a standard model and an intelligent driving technology-equipped version, crossing the 22,000 euro mark. This is a particularly clever choice because not everyone is ready to entrust their life to artificial intelligence. So, why pay for it?
It Looks Like a Big One
The high-end version offers an impressive range of 610 km thanks to a 67.92 kWh LFP battery. In comparison, the base model “430 Air” can travel up to 430 km with a 50.03 kWh battery. If these ranges seem exaggerated relative to battery capacities, remember that the Chinese CLTC range must be reduced by approximately 10% to align with European WLTP standards.
Toyota also emphasizes comfort and practicality. The interior of the bZ3X is designed to provide a mobile space as comfortable as a premium model, with front and rear seats that can fold down to offer nearly 3 meters of space. The electric SUV is equipped with a 14.6-inch infotainment screen with voice recognition, an 8.8-inch dashboard, and a two-spoke multifunction steering wheel.
The bZ3X is also the first Toyota vehicle to feature the Momenta 5.0 intelligent driving system, based on NVIDIA Drive AGX Orin X. This system offers 25 ADAS features, such as assisted parking, autonomous driving in light traffic, and blind spot monitoring.
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