Turkish President Erdogan has a beautiful electric Togg
This page is translated from the original post "Le président turc Erdogan a une belle Togg électrique" in French.
- 13/09/2025 14:17
No one can accuse Turkish President Recep Tayyip Erdogan of not supporting his automotive industry.
Recep Erdogan has a new toy, and not just any toy. The Turkish president was ceremoniously handed the very latest model of Togg, the national brand of electric cars. Code-named T10F, it’s a fastback with a modern design and international ambitions.
The ceremony resembled a graduation where there were speeches, applause, official photos, and, at the center of attention, an electric sedan dressed in “Mardin” blue. Of course, the car had a presidential plate, as a reminder of who will own the very first copy. Erdogan, visibly pleased, took the wheel and enjoyed a little drive to check that the mechanics… or rather the electronics, were functioning well before sharing the news on his social media.
It’s worth noting that Togg carefully cultivates its image. After unveiling its T10F at the IAA Mobility show in Munich, the brand aims to attract customers beyond Turkish borders. Pre-orders are already scheduled to open on September 15 in Turkey and on the 29th in Germany. A clear strategy: to establish itself permanently in the European automotive landscape.
Legitimate ambitions for Togg
And to reassure the skeptics, Togg proudly reminds that the T10F has achieved five stars in Euro NCAP tests. A mark of seriousness that places the sedan in the big leagues, alongside European and Asian manufacturers. Add to this a well-oiled discourse on “mobility ecosystem” and the promise of being “more than just a car,” and you have communication worthy of the most seasoned brands.
Beyond the numbers and standards, the image is strong: a president driving a national car, which is electric to boot. Erdogan is not just inaugurating a sedan; he is staging Türkiye’s ambition to become a credible player in electromobility. And on top of that, he gets a nice ride for his travels.
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In short, Erdogan now has his Togg, and Togg… its most publicized ambassador. The question remains whether the rest of the continent will also succumb to the charm of this Turkish sedan that aims to play in the big leagues.
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