The Nio Firefly Confirmed in Europe This Summer, But at What Cost?

Against all odds, tides, and customs fees, Nio remains committed to entering the European market before the end of the year.

https://www.firefly.world/fireflyThe small Firefly model, more of a new sub-brand rather than a Nio model, will arrive in Europe between June and August 2025, after being launched in China this month. By the end of the year, Firefly is expected to be available in around 20 international markets. Singapore is among the first countries where the model will be available, with a distribution agreement anticipated this week.

Presented as an affordable yet premium small car, the Firefly was unveiled in China on April 19, with a starting price set at 119,800 yuan, roughly equivalent to €16,400. Twelve months ago, the goal was to offer it in Europe for less than €20,000, but customs fees affected that plan, and today it’s more reasonable to expect around €25,000, positioning it as a direct competitor to the Renault 5, Kia EV3, Hyundai Inster, or Peugeot e-208. Needless to say, there’s a lot of work ahead to reach that level!

Firefly Says Hello

Due to the inability to set up its own distribution channels so quickly, Firefly will initially share the channels of other manufacturers. This is quite common, but it’s not reassuring for customers at all.

Although the announcement is exciting and the car appealing, doubts remain about Nio’s ability to establish a proper distribution network and especially a customer service (after-sales service) that meets European expectations. These two elements are crucial to compete with well-established brands and to attract demanding consumers, particularly regarding reliability and customer support. Under €20,000, many issues can be overlooked, but at €25,000, they are much less forgivable!

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