Electric at the Price of Hybrid: A Great Promise from Lexus
This page is translated from the original post "L’électrique au prix de l’hybride : une promesse séduisante chez Lexus" in French.
- 24/09/2025 8:24
Lexus offers the 100% electric SUV RZ, with a unique pricing strategy: electric at the price of hybrid.
The Lexus RZ is available in three versions. The RZ 350e Luxe, the entry-level model in the range, is priced at €61,000. Higher up the hierarchy, the RZ 500e Executive is offered at €78,500, while the RZ 550e F SPORT, performance-oriented, peaks at €80,500. These prices position it directly against the NX hybrid and plug-in hybrid. In comparable trim, the RZ is even more competitive: the RZ 350e is €2,500 cheaper than the NX 350h Luxe, and the RZ 500e matches the price of the NX 450h+ Executive.
Technically, the RZ is based on a 77 kWh lithium-ion battery allowing up to 568 km of range according to the WLTP cycle. It comes standard with the latest generation Lexus Safety System+ pack, the LexusLink multimedia system with a 14-inch touchscreen, and comfort features like heated seats or 360° cameras depending on the versions.
When electric wants to offer as much as thermal
The powertrain varies depending on the versions. The RZ 350e develops 224 hp with front-wheel drive, the RZ 500e has 381 hp with the DIRECT4 all-wheel drive system, while the RZ 550e reaches 408 hp and is distinguished by a sporty design. The latter even introduces a virtual manual gear change at the steering wheel.
One of the major innovations is the world premiere of the “steer-by-wire” steering system. Without a mechanical link between the steering wheel and the front wheels, it adapts the steering response based on speed, to facilitate urban maneuvers and ensure stability on the highway.
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With the RZ, Lexus sends a strong signal: premium electric is no longer necessarily more expensive than hybrid. It remains to be seen if this pricing positioning will be enough to accelerate the transition of its clientele.
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