Cybertruck lowered to the status of a publicity van

Is this the result of a bet between the Tesla Cybertruck and the Model Y or a pledge to not successfully launch it?

More than a technological feat, the Tesla Cybertruck is undeniably a powerful marketing tool for the American manufacturer. The futuristic-looking pickup has already helped boost sales of other Tesla vehicles by attracting people to dealerships who had heard of Tesla or were interested in it for the first time. Even today, keeping a Cybertruck in showrooms is useful so reservation holders can see it in person before placing a firm order.

Cybertruck, Cybercommunication

So, a great tool for communication, but above all a huge investment that must be justified. And it won’t be with limited sales only on the American continent that the numbers will turn green.

Now, Tesla is using the Cybertruck as a marketing tool even more directly. The carmaker unveiled a new mobile billboard featuring a real Model Y being transported by a Cybertruck. A nice image, but will Cybertruck owners appreciate seeing their prized pickup transformed into a tow truck?

This is, in any case, a clever piece of communication because the hitch can only attract attention and turn heads. But that’s the least one could expect from Elon Musk.

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