Tesla Teases Customers Again with This Secret Option

Without communication to its customers, Tesla has introduced a new Diamond Black paint in Europe, replacing the single-layer Black.

Pettiness or communication errors always come at a high cost. Sooner or later. Without warning, Tesla replaced the optional color (1300 euros in Europe) solid Black with a new Diamond Black (Obsidian Black in some markets), which has understandably upset some of its customers.

Diamond Black features a deeper and shinier multi-layer metallic paint, slightly sparkly. The result is visually much more appealing. The problem is that customers who ordered their new Model Y a few days earlier are not offered the option to change their configuration.

A sense of injustice?

The annoyance is even greater since the Diamond or Solid Black shade is optional and the price remains unchanged. Customers who have just taken delivery of their car, or who will soon, feel wronged. The “low-end black,” less prestigious, accelerates the depreciation of their vehicle.

Some customers are thus requesting compensation, which Tesla generally refuses, adhering to the purchase terms in the contract. This very cold communication is deadly over time, as winning over a customer takes time, but losing their trust can happen instantly.

Tesla defends itself by stating that this new color had already been offered in other markets and that its arrival in Europe was imminent.

In response to the complaints, it seems that several customers have successfully argued their case, with Tesla promising them delivery of the new Diamond Black. But if you don’t ask, you won’t receive anything.

Once again, only those customers well-informed about Tesla’s news will not be caught off guard.

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