The Tesla Model Y is no longer available in blue!

Did you think about bringing a bit of flair to your Tesla Model Y? A little piece of Azure in our dull world? Well, that’s not happening!

The new Glacier Blue color was highlighted at every stage of the presentation of the new generation Tesla Model Y, to the point where it seems inseparable from the visual identity of this new version. And yet, in a completely incomprehensible manner, this flagship color is not offered in France and, more broadly, in Europe. A puzzling choice that raises many questions.

On Tuesday, February 18, Tesla China unveiled on social media images of the first “Juniper” Model Y produced in the Shanghai Gigafactory and their unprecedented Glacier Blue hue that caught attention. This blue, both subtle and elegant, evokes the Azure Blue of the 1950s, known for its ability to enhance automotive designs. Goodbye to the Metallic Ultramarine Blue, a color that was little appreciated on the first generation. With the Glacier Blue, Tesla seems to want to transcend the lines of the Model Y, often criticized for its uninspiring design.

And France, Mr. Musk?

But while this color is at the center of the marketing strategy in China, French consumers are deprived of this option. In France, the choices are limited to classic gray, black, and white. The bolder will go for red, but you really have to enjoy being seen… Certainly, these shades are popular for their sobriety and limited impact on the residual value of vehicles, but they also reinforce a tedious uniformity. Why doesn’t Tesla offer this Glacier Blue, which could nonetheless bring a breath of fresh air and attract a clientele in search of originality?

This commercial choice, or rather this non-choice, seems hard to justify. The brand could leverage this hue to reconcile aesthetic innovation and cultural integration. Instead, it restricts the European market to dull and conservative standards. At a time when Tesla seeks to establish itself as THE avant-garde brand, this lack of coherence in the color strategy is a misstep hard to ignore.

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