€60,990 for the new Model Y. Tesla is fleecing its customers.

Tesla has decided to venture into the unknown by marketing a very expensive new model alongside the discounted older version.

Tesla has just officially launched the new version of the Model Y in Europe, after its arrival in China earlier this month. The peculiarity is that the manufacturer offers for order both the old and the new version of its popular electric SUV, a novel approach for the brand.

After introducing the facelift of the Model Y in China, Tesla now allows European customers to order this updated version. But beware, only one very expensive variant is available alongside the old version, which remains accessible. Tesla has simply launched a special series called the “Launch Series,” which is a next-generation Long Range model with the Boost feature that is useless and some cosmetic goodies. So, naturally, when you see two versions of a car on the same webpage, you can’t help but compare them.

Tesla plays with fire!

The new version offers an estimated range of 568 km in WLTP cycle, slightly more than the 533 km of the previous generation equipped with 20-inch wheels like the “Launch Series.” But of course, the real sting is in the price, jumping from €47,990 to €60,990! For an extra €13,000, you get a better, more modern car, but your color choices are limited to black or quicksilver gray. Say goodbye to the stunning Glacier Blue, available elsewhere in the world.

This strategy seems aimed at a commercial concern: avoiding the Osborne Effect, where announcing a new model hinders sales of existing ones. By initially offering a more expensive version, Tesla hopes to encourage buyers to opt for the older, more affordable model. However, this approach raises questions. The behavior of its CEO, Elon Musk, is increasingly criticized, especially regarding his controversial positions, which could impact demand. Some believe these new Model Y are likely to see their prices drop quickly.

Tesla’s challenge is clear: reduce costs to make its vehicles more accessible without compromising their quality or image. So, to prove that a car isn’t expensive, what better way than by comparing it with an elitist version? This positioning is crucial to expanding the customer base and promoting the transition to more affordable electric mobility.

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