Tesla is the new internet sensation!

In a world where information is omnipresent and digitized, knowing how to stand out on the Internet is a major challenge.

Being visible on the Internet or not! This truth obviously applies to car manufacturers for whom online visibility can make all the difference. You can make the best cars in the world, but if nobody knows about it, it doesn’t serve much purpose… In 2024, the three most searched car brands worldwide are Toyota, Tesla, and BMW, according to the annual “Most Searched Cars” report by Australian insurer ComparetheMarket.

Toyota remains at the top, being the most searched brand in 64 countries, though this number has decreased from 69 countries two years ago. Tesla, on the other hand, is getting closer to the top spot, going from 29 countries in 2023 to 34 in 2024. If this trend continues, Tesla could surpass Toyota very quickly. One cannot talk about Tesla without thinking of Elon Musk. The ultra-media entrepreneur has as many fans as detractors, and he is discussed almost every day. A super divisive spokesperson who does a lot for his brand, and it would be interesting to know if he is familiar with this quote from our very French Léon Zitrone: “Whether people speak well of me or badly, it doesn’t matter. The important thing is that they talk about me!” BMW, in third place, maintains a stable presence, although the brand with the propeller has lost influence compared to 2019, when it dominated almost 120 countries.

The rise of BYD, with its popular electric vehicles, marks a turning point. The Chinese brand has entered the ranking, becoming the third player in China. The explosion of Chinese electric vehicles, particularly those by BYD, contributes to this surge in power.

As for French manufacturers, although they still have some notoriety, they are increasingly lagging behind their global competitors. Peugeot, which was the most searched brand in France in 2023, was overtaken this year by Tesla, which managed to increase its presence and popularity in France, while moving closer to global leaders. Renault struggles to stand out significantly in the overall ranking and is not leading in any country…

For other brands, like Ford, which regained its place in the ranking after disappearing in 2022, or brands like Kia and Mercedes-Benz, whose popularity has decreased, the challenge is clear: it is necessary to stand out to remain relevant.

Toyota, Tesla, and BMW show that it is not enough to be a big brand. You also need to be constantly visible and speak to the public. Online notoriety, especially in the automotive field, is essential to capture global attention and maintain your position. Brands that can adapt to this digital reality will have the advantage in the future.