Tesla spins out, BYD takes the inside track
This page is translated from the original post "Tesla en tête à queue, BYD lui fait l’intérieur" in French.
- 29/08/2025 16:00
While electric car sales are rebounding in Europe, Tesla has plummeted by 40% in a year, much to the delight of BYD.
Tesla is facing tough times in Europe. According to the latest figures from the European Automobile Manufacturers Association (ACEA), published for July 2025, sales of the American manufacturer have collapsed by 40% compared to last year. In the first seven months of the year, the decline has already reached 37%.
At the same time, the overall trend is positive: electric vehicle registrations have increased by nearly 40% in a year. Volkswagen, Renault, and BMW are benefiting from this movement. But Tesla is falling behind due to increasingly aggressive competition.
BYD is thriving in Europe
The big winner for the month of July is BYD. The Chinese manufacturer, present in Europe for less than three years, sold 13,503 vehicles in one month, compared to 8,837 for Tesla. Its growth is spectacular: +225% compared to 2024.
This success can be attributed to a wider range and competitive pricing, appealing to European customers who value quality-price ratios. In contrast, Tesla continues to rely primarily on its Model 3 and Model Y, without any significant new releases to re-ignite interest.
Elon Musk partly attributes these poor results to the inability to launch his autonomous driving software in Europe, but analysts primarily point to a lack of dynamism and incoherent communication.
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If the trend continues, 2025 could mark a turning point: Tesla is no longer the undisputed leader in electric vehicles and is seeing its lead shrink rapidly. Meanwhile, BYD, Volkswagen, and Renault are making their moves, determined to establish themselves in a rapidly expanding market.
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