Tesla Cybertruck: Production Halted Due to Lack of Customers
This page is translated from the original post "Tesla Cybertruck : faute de clients, la production interrompue" in French.
- 03/12/2024 10:11
Certainly damaging to its image, Tesla has decided to halt the Cybertruck production for three days due to a lack of customers…
It’s the cold shower, one that all Musk critics will use to mock him. Because after loudly claiming that the order book was full with two million reservations, the factory is already shut down. Less than 40,000 Tesla Cybertrucks were produced this year, and demand has already dried up to the point of putting workers on temporary layoffs. An unprecedented slap in the face for the American manufacturer at a time when Donald Trump‘s presidential campaign, strongly supported by Elon Musk, has already significantly tarnished its image.
Customers are turning away from Tesla because they do not identify with the extreme values advocated by Elon Musk. This is not a fleeting phenomenon, and the increasing number of promotions in the United States is proof that the system is slipping. But a wounded animal becomes even more dangerous, and Musk is increasingly resorting to brinkmanship, campaigning for the abolition of federal incentives for electric cars. A blow to Tesla? Musk’s three-cushion billiard trick is betting on greater disorganization of his rivals… who can still sell hybrid, diesel, and other vehicles. Because Tesla, even though it makes a lot of noise, remains a small manufacturer at both the American and global levels. It is therefore the one with the most to lose from a reduction in aid…
3 days of interruption… to start?
A simple email was sent to employees at the Austin, Texas factory, where the Tesla Cybertruck is assembled. It mentions a halt in production from December 3 to 5, 2024, inclusive, but a complete maintenance of salaries.
While the electric vehicle market continues to grow worldwide, Tesla’s total sales are expected to decline in 2024 compared to 2023. A situation that will be severely punished on the stock market in the coming weeks, which is why Tesla is doubling down on promotions to end the year balanced.
In Europe, the collapse of Tesla vehicles continues, with customers primarily awaiting the arrival of the updated—not entirely new—version of the Model Y.
The Tesla Cybertruck is a flop, likely a salvageable failure that will help steer the brand back on track. Not sure we’ll see the Roadster arrive anytime soon…
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