Tesla proposes 48-hour trials!

Tesla innovates again with a bold initiative: offering customers the chance to test its vehicles for 48 hours.

This program launched in the United States and Canada covers the entire range, from the Cybertruck to the Model Y, including the Model S, 3, and X. It allows potential drivers to experience a true immersion into the Tesla universe.

Unlike traditional test drives lasting just a few minutes, this approach offers a more comprehensive and realistic experience. It enables customers to test the vehicle in their daily lives: commutes, shopping trips, weekend getaways… The goal is clear: to eliminate any lingering doubts by demonstrating that switching to electric, and by extension to Tesla, is a natural and appealing transition.

The European market, increasingly skeptical about electric vehicles, could be particularly receptive to this kind of immersive approach. In a context where competition is intensifying, such an initiative could tilt the balance in favor of the Californian brand.

A Tesla is not a car like any other

They say that trying it is adopting it. And in the case of Tesla, this could very well be true. The unique driving experience, the range, the embedded technologies, not to mention the Supercharger network, all of these arguments make perfect sense when experienced over several days. Those who are familiar with the Tesla driver interface will appreciate this opportunity, as two days are hardly enough to master the controls grouped on the digital display. And what can be said about the cabin ambiance customizations, the Autopilot… Getting accustomed to a Tesla is genuinely bewildering!

It remains to be seen whether Tesla will decide to cross the Atlantic with this program. If it does, there is no doubt it would attract a curious, demanding European clientele that is also being pushed towards sustainable mobility. A ground strategy that could turn some test drives into adoptions.