Tesla Hides Struggles Behind a Recycled Promise

This page is translated from the original post "Tesla cache la misère derrière une promesse recyclée" in French.

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Tesla Crédit Carbone

Tesla has released its results for the second quarter of 2025, and they are not quite meeting expectations.

The latest financial results are not good, so Tesla is trying to highlight something else. Upon releasing its second-quarter 2025 figures, the American manufacturer reported declining performance: $22.5 billion in revenue (compared to the expected $22.64 billion) and an adjusted earnings per share of $0.40 (instead of $0.42). This represents a 12% decrease in revenue compared to last year.

However, what Tesla emphasizes in its press release is the arrival of a “more affordable model” expected for mass production starting in the second half of 2025. A promise… already made! This rumor has been circulating for 2 years, and almost a year ago to the day, Elon Musk was already talking about a $30,000 vehicle. Since then, no declared prototype, no official images, and no clear launch on the horizon.

Tesla Navigates Uncertainty

The same ambiguity surrounds the autonomous robotaxi, another flagship project of the brand. While tests are indeed taking place in Austin, Texas, nothing indicates that the mass production planned for 2026 is realistic. Expansion to the San Francisco area remains stalled due to lack of official approvals.

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On the sales front, the trend is also downwards with only 384,122 vehicles delivered worldwide in the second quarter, a drop of 13.5% year on year. Sales are suffering particularly due to the economic slowdown, fierce competition in the electric sector, and a shift towards hybrids, especially in the United States. Even Europe is becoming a weak point for Tesla.

TSLA stock reacted nervously, fluctuating despite the overall good health of the markets. Disappointing results, recycled promises, and increasing uncertainty about the long-term strategy. Elon Musk knows how to capture attention, but the market is starting to demand proof, not announcements.

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