Suzuki leader in the very large market for micro cars
- Published on 26/01/2026 14:27
- Modified on 26/01/2026 14:27
In 2025, Suzuki remains the number one in kei-cars, these iconic compact cars in the Japanese automotive market.
Suzuki confirmed in 2025 its position as the leader in the kei-car market with 454,308 registrations, accounting for 35% of the segment. Ultra-compact, practical, and economical, kei-cars (keijidōsha) are designed to adapt to urban density and the needs of rural areas while benefiting from specific tax advantages.
Born after the Second World War to support economic recovery, kei-cars adhere to strict standards: a maximum length of 3.40 m, a width of 1.48 m, a height of 2 m, a 660 cm³ engine, and a power cap of 64 hp. In 2025, they represented more than 35% of new car sales in the country, confirming their essential role in Japanese mobility.
The Future: Electric Kei-Cars
The history of Suzuki and kei-cars is inseparable. The Suzulight (1955) laid the foundation for a sustainable philosophy: simple, reliable, and economical vehicles. Since then, the brand has launched iconic models: Alto (1979), Cappuccino (1991), Wagon R (1993), Lapin (2002), and Hustler (2014). The utility vehicles Carry and Every remain references among Japanese professionals.
Suzuki is preparing the next generation of kei-cars with electrification. As early as 2026, the brand will launch its first 100% electric kei-car, based on the Vision e-Sky concept. The Suzuki e-EVERY CONCEPT previews an electric mini-utility vehicle, combining practicality and zero emissions, addressing the new environmental and logistical challenges in Japan.
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With more than 70 years of experience and a rich legacy, Suzuki remains the undisputed leader of kei-cars in Japan, symbolizing compact, accessible, and innovative mobility. The upcoming arrival in Europe of this category of cars with 100% electric drivetrains opens up great prospects for the Japanese manufacturer!
ALSO READ: E-Car: the small affordable electric car that makes sense
This page is translated from the original post "Suzuki leader sur le très grand marché des toutes petites autos" in French.
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