Sony enters the automotive industry with Honda

The first model resulting from the Honda and Sony partnership will be launched in 2025.

Recently, Sony took its first steps into the automotive world with two fully electric concepts: the Vision S-01 sedan and the S-02 SUV. Now, it is time for the Japanese company to step up its game.

To expand its activities in the automotive sector, Sony has chosen to partner with Honda. The two companies have just jointly created Sony Honda Mobility Inc, a 50/50 joint venture. The initial capital of this company is approximately 70 million euros. Yasuhide Mizuno is serving as CEO, while Izumi Kawanishi holds the position of COO.

Cars and Services

Based in Tokyo, Japan, Sony Honda Mobility Inc will be responsible for developing new vehicles and deploying a comprehensive range of services. Each partner will handle what they do best: Honda will take care of automotive-specific matters (production, after-sales, design), while Sony will focus on embedded technologies and the ecosystem surrounding the cars.

A Project Still a Bit Vague

Sony Honda Mobility Inc plans to start selling its cars and services in 2025. The company has yet to reveal a clear product plan or roadmap. It has also not introduced a visual identity or a new logo. What is certain, however, is that all vehicles from this alliance will be equipped with electric motors.

The creation of this joint venture will allow Honda to accelerate the deployment of a full range of electric vehicles. Not particularly advanced in this field, the Japanese automaker has also allied with General Motors to quickly add new models to its lineup.

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