Renault Megane E-Tech: Prices Fluctuate and Drop Significantly
This page is translated from the original post "Renault Megane E-Tech : les prix font le yoyo et baissent fort" in French.
- 09/08/2025 9:02
Renault attempted to reposition its Megane electric car by removing the EV40 version. But discounts are now XXL.
Renault faces a harsh dilemma: how to position the Megane E-Tech in its catalog? A very successful, reliable, relevant, and efficient product, it only suffers from a design that isn’t that far in the past, but which imposes quite a high cost price.
Since then, Renault has organized itself industrially to produce electric cars that are much cheaper and especially have a strong personality. The R5, the R4, and tomorrow the Twingo make for a beautiful entry-level electric range. Next come the Megane and the Scenic. Today, all these Renaults are found in the Top 10 of new electric car sales in France.
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Technology is becoming more mainstream, prices are dropping, but we return to the same problem: how to position the Megane. Because manufacturers are all constrained by the same equation: sales volumes have collapsed with electric vehicles… but margins have exploded.
This is why the economic model still holds, but for how long, especially in the face of the Chinese? In the meantime, the Renault pyramid has already forced the French manufacturer into a tough decision: to eliminate the small battery version of the Megane, the EV40. However, this was the best-selling version because it was affordable and relevant with its contained but sufficient power of 130 horsepower.
For the past few months, only the EV60 version, with 220 horsepower, has been offered. This rationalization allows Renault to save costs and thus be able to slightly trim its margins. The market is sensitive to this, and sales remain stable. However, it is necessary to offer substantial discounts.
In August 2025, while foot traffic in dealerships is naturally declining, promotions are multiplying. And the Megane E-Tech is no exception, to the point where it’s a bit overwhelming.
By lowering the price of its soon-to-be-in-stock models by more than 4500 euros – before deduction of the CEE bonus – Renault sows doubt. Because a compact car equipped with a 60 kWh battery, generous power, complete equipment, and good charging capacity (11 kW AC, 130 kW DC), is really not bad.
Including the CEE bonus of a minimum amount of 3100 euros, the Renault Megane E-Tech now drops to 32,685 euros. That’s just a few thousand more than the much less complete R5, which is also less spacious, comfortable, and generous in terms of range.
Renault is still searching for the right positioning for its Megane, and it is up to the consumer to take advantage of it. The opportunity is a dream…
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