Emmanuel Macron, Electric President in DS No. 8

During the commemorations of the Armistice of May 8, 1945, Emmanuel Macron paraded in a 100% electric DS N°8.

Aside from the remarkable media coverage which is expected to be repeated on July 14, DS makes history by making Emmanuel Macron the first head of state to drive an official 100% electric car. This bold choice is a masterstroke for Citroën’s Premium division, which has achieved an exceptional product placement. A daring gamble, but fully deserved given the historical ties between the brand and the French presidency.

Since the proclamation of the Fifth Republic, DS Automobiles has supported French presidents with iconic models: the DS 19 of Charles de Gaulle, the SM of Georges Pompidou, or the DS 7 CROSSBACK PRESIDENTIAL, chosen by Emmanuel Macron in 2017. With DS N°8 PRESIDENTIAL, the brand continues this tradition while writing a new chapter, both ecological and avant-garde.

A Truly French Technological Showcase

Equipped with an ACC battery offering 750 km of range, DS N°8 PRESIDENTIAL embodies French innovation. Its exclusive Saphir Blue color, the grille featuring national colors, and dedicated pennants for major events make this vehicle a true ode to artisanal craftsmanship and high technology. An exclusive presentation at the Élysée Palace revealed this exceptional creation to the President of France.

Behind this achievement lies a carefully orchestrated media stunt. By choosing DS N°8 PRESIDENTIAL for such a symbolic event, the brand gains a global showcase. But this brilliance is rooted in a tangible reality: a long-standing relationship and a consistent ability to embody prestige and innovation.

If this product placement is highly strategic, it is above all the expression of a historic and authentic collaboration between DS and the presidency. Long live electric cars and long live France!

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