Pininfarina Pura: First Electric SUV Designed as a Work of Art (Video)
This page is translated from the original post "Pininfarina Pura : premier SUV électrique pensé comme une œuvre d’art (vidéo)" in French.
- 02/08/2023 9:32
Automobili Pininfarina adds a second model to its catalog after the all-electric supercar Battista. An SUV with lines of unprecedented purity.
To start, it’s important to clear up any confusion: Automobili Pininfarina and the design studio of the same name, Pininfarina SPA, are unrelated. They are two separate companies that have simply agreed on an operating arrangement: the former is owned by the Indian giant Mahindra, and the latter assists with its stylistic ideas. And that’s where it stops.
The work presented here is therefore the product of the Indian industrialist, who firmly believes in creating a new high-end automotive brand. This is relevant because all technical and technological aspects are managed elsewhere through the strength of the Mahindra group. For example, the headquarters isn’t in Italy, but in Munich, Germany. Here, the philosophy is similar to that of Chinese Geely with Lotus: a prestigious name and ultra-modern engineering outsourced. The customer, meanwhile, will focus on the prestige and quality of workmanship.
With this Pura Vision concept, Automobili Pininfarina makes a strong statement. While the production model, which will follow in the coming months once customer interest is sparked, may differ somewhat, it will outshine many rivals that are, despite their fame, relying on ostentation to attract attention. This electric SUV focuses instead on minimalism and elegance, while satisfying the desire for a “demonstration” of power and wealth. Even Ferrari succumbed to the SUV trend with its Purosangue in 2022, and it’s a huge commercial success…
READ ALSO: Reflection: What is a supercar in the electric era?
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