Peugeot E-3008: The Surprising Masochistic Advertisement in Paris
This page is translated from the original post "Peugeot E-3008 : L’étonnante publicité masochiste dans Paris" in French.
- 11/11/2024 19:29
While the Peugeot E-3008 will be ticketed in Paris as soon as it tries to park, the French carmaker praises the capital. Did you say masochist?
Ah, the publicists of advertising agencies. Always a bit disconnected from reality and its troubles. Because how can you not interpret the commercial for the new Peugeot E-3008 electric car, looping on TV channels. Mainly on those loved by the bourgeois bohemians who enjoy criticizing the automotive industry but can’t imagine life without it when it comes to weekend or holiday trips.
The advertisement in question discusses the relationship between automobiles and Paris… at the wheel of an SUV, which is elevated to the rank of Satan by Paris Mayor Anne Hidalgo. So much so that for thermal vehicles over 1600 kg and 2 tons and parking fees are tripled in the capital. And that’s exactly the case for the Peugeot E-3008.
2.2 tonnes on the scale
If there is a vehicle that is particularly unsuitable for wandering around Paris, it’s definitely the Peugeot E-3008 which weighs starting from 2,183 kg with the small 73 kWh battery (with 527 km range), reaching 2,241 kg with the large 97 kWh battery (700 km range).
If you have no idea about new parking rates for heavy vehicles in Paris, here they are. They are based on a 6-hour minimum! Considering that a parking payment can last up to 11 hours (from 9 am to 8 pm), the cost can be up to 396 euros! That’s right. Quite blatant racketeering that has gone unnoticed, as the revolution has yet to happen.
In short, Peugeot really hit the mark with its advertisement. It will delight masochists or multi-millionaires.
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