Lucid Still Believes It Has a Chance to Succeed
- Published on 25/12/2023 9:24
- Modified on 26/09/2025 20:32
Let’s be honest, we are much more skeptical about the chances of success for the California-based manufacturer Lucid.
Today we have the electric sedan Air priced at over 80,000 euros and the Air Sapphire, with exceptional performance at 250,000 euros. The next Gravity SUV will not be cheap either. But CEO Peter Rawlinson stated that Lucid’s ambitions go beyond the two electric vehicles seen so far.
Lucid’s electric sedan Air is opulent, stunning, and targets wealthy customers. But the California startup now aims to venture into the mass-market territory with its upcoming range of models. A cautious strategy favoring luxury electric vehicles with high profit margins to stand out before launching more affordable and mass-market cars to broaden their appeal.
To achieve this, they will need to set a sale price below 50,000 euros, which does not guarantee competing with Tesla Model Y and Model 3. Lucid also emphasizes stricter quality control than the entire market in order to stand out.
Ultimately, nothing very new… Always the same promises without convincing results. Tesla isn’t easily beaten!
READ ALSO: Lucid Motors headed for bankruptcy?
This page is translated from the original post "Lucid croit encore avoir une chance de réussir" in French.
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