Kia Vision Meta Turismo: the GT concept designed for Gen Z
- Published on 22/04/2026 18:09
The Kia Vision Meta Turismo imagines the electric grand touring future through the codes of gaming and Gen Z.
On the occasion of the Milan Design Week, Kia unveils the Vision Meta Turismo. This concept car explores a new form of electric grand touring. More than just a style exercise, this model embodies a clear vision. A car designed for Generation Z and gamers, for whom the digital experience is as important as driving itself.
Inspired by the design philosophy of “Opposites United,” the concept combines contrasting elements. Sportiness and comfort, real and virtual, driving and digital interaction. With its low and wide grand touring proportions, the Vision Meta Turismo adopts the codes of classic GTs while projecting itself into a fully digital era.
A car designed as a gaming experience
The cabin is the heart of this transformation. Kia integrates logic directly derived from the world of video games: immersive interfaces, customized driving modes, and interactions inspired by modern consoles. The steering wheel, reimagined as a game controller, provides access to three distinct universes: Speedster, Dreamer, and Gamer.
The “Gamer” mode transforms the vehicle into a stationary entertainment platform. On the menu, virtual races in augmented reality and multiplayer experiences projected outside the vehicle. An approach that clearly positions the Vision Meta Turismo as a connected and playful car. A new vision at the intersection of automotive and gaming.
An immersive experience for Gen Z
The concept explicitly targets Gen Z, a generation accustomed to interactive environments, personalization, and immersive digital experiences. Kia transposes these practices into the automotive world with haptic controls, dynamic sound effects, and interfaces inspired by video games.
A virtual joystick-style gear lever, a “boost” button, and settings for driving sensations directly recall the mechanics of racing games. The goal is to enhance the emotional engagement of the driver, transforming each journey into an interactive experience.
A true GT in the noble sense of the term
On the outside, the Vision Meta Turismo adopts a sleek and aerodynamic silhouette with an ultra-thin LED light signature. The truncated rear optimizes stability at high speeds, while the panoramic roof reveals a lightweight and technological structure.
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With this concept car, Kia offers a vision of the future of electric vehicles: more connected, more customizable, and above all, closer to the usage of the gaming generation.
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This page is translated from the original post "Kia Vision Meta Turismo : le concept GT pensé pour la Gen Z" in French.
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