In 4 Years, Alfa Romeo Will No Longer Sell Combustion Engine Cars
This page is translated from the original post "Dans 4 ans, Alfa Romeo ne vendra plus de voitures thermiques" in French.
- 07/03/2023 11:00
Alfa Romeo has decided to make a definitive break from combustion engines starting in 2027. A bold choice for a brand that has just begun its transition to electric.
The launch of the Giulia and Stelvio had little the hoped-for effect for Alfa Romeo, which still lags far behind the German giants. However, the Italian brand has not given up and is even regaining ambition since the creation of the Stellantis group. Unsurprisingly, the development of an electric lineup will play a key role in the outlined recovery plan. It will be carried out at a rapid pace and will even lead to the disappearance of thermal Alfa Romeo models by 2027.
“The new Tonale has launched the brand’s transformation and represents the first milestone of the electrification strategy ‘From zero to zero,’ which will make Alfa Romeo the fastest car manufacturer in the world to go from zero electrified cars in early 2022 to a 100% zero-emission lineup in 2027,” the Italian company has already announced.
Going from 0% electric to 0% combustion engine (the meaning of the ‘Zero to Zero’ phrase above) in 4 years is impressive. However, things should be nuanced. With sales becoming negligible and only three models currently in the lineup, two of which are nearing the end of their lifecycle (Giulia and Stelvio), Alfa Romeo is not starting from scratch but almost. Such a rapid shift to all-electric would have been much more challenging for a manufacturer like Mercedes.
Electric Alfa Romeo models to meet new regulations
The switch to all-electric is primarily driven by regulatory constraints. Jean-Philippe Imparato, former head of Peugeot and now leading the Italian company, openly acknowledged this in an interview with Les Echos. “Regulations require us to electrify at the speed of light, otherwise we are dead,” stated the French executive. Meanwhile, Alfa Romeo could have tried to maintain a lineup of combustion models, but this scenario was dismissed for financial reasons.
Read also: Lancia will unveil its three future electric cars at the end of November
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