Has the gray color truly disappeared from Fiat?
This page is translated from the original post "La couleur grise a-t-elle réellement disparu chez Fiat ? " in French.
- 07/07/2023 17:44
Despite having announced that the gray color would no longer be available for future vehicles produced, the new 600e offers it in the catalog.
It’s a big surprise that we stumbled upon. A few days ago, Fiat announced that the gray color would no longer be available on upcoming models to be built. However, while browsing Fiat Italy’s website, where the new Fiat 600e is available, we saw that a gray color is indeed listed.
Some may say that the color isn’t truly gray, but it closely resembles this shade. This color is called “Italian Sand Terre” and in Italian “Sabbia terra d’Italia”.
Olivier François stated in the company’s press release that “it’s a gamble and a break aimed at strengthening FIAT’s leadership as a brand that embodies joy, colors, and optimism.”
Three additional colors
The color is available as an option for the modest sum of 700 euros. Also available are “Arianco sole d’Italia,” which is offered for free to achieve a different hue, “Azzurro Cielo d’Italia,” for an additional 1,000 euros, giving you a sky/azure color. Finally, “Verde Mare d’Italia” is also available at the price of 700 euros.
The Fiat 600e was unveiled on July 4th. For now, the price is not yet known, and it will be available starting from the first quarter of 2024.
Read also: Fiat 600e: prices finally revealed… in Italy
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