Discover the shocking price of the Volkswagen ID.3… in China!
This page is translated from the original post "Découvrez le prix fracassé de la Volkswagen ID.3… en Chine !" in French.

Unpopular in China, the Volkswagen ID.3 has decided on a significant price cut to become more attractive. And it’s working.
We are witnessing a role reversal. Once a symbol of social success, European brands are now shunned in China, where domestic players are now incredibly powerful and at the forefront of technology.
No longer possible to deceive the customer, who now has a wide choice with dozens of models available on the market. Thus, Volkswagen struggles (but also in Europe) to sell its production. In June, only 1,819 units of the ID.3 were sold in a market of 1.412 billion inhabitants… A reaction was necessary.

For this, the best solution is often to adjust the price. Essentially, a steep discount: -16%. So, the ID.3 (with a 57 kWh battery and 170 hp) is now available for 119,900 Yuan, approximately 15,200 euros! In France, the entry-level model with roughly the same equipment is sold for 42,990 euros before a 5,000 euro eco-bonus. Two questions come to mind: is there price dumping in China… or a game of fools in Europe?
Asking the question is somewhat answering it. In our section “The story of the day”, heavily discounted units are also available, evidence of some commercial discomfort.
Since this price drop, 7,378 ID.3 units were sold in China in July 2023, a rebound of 305%.
READ ALSO: The fair price: A Volkswagen ID.5 204 pro at -29%
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