Cybertruck: Are Tesla’s Sales Faked?
This page is translated from the original post "Cybertruck : les ventes truquées de Tesla ?" in French.
- 16/10/2025 16:39
Elon Musk, owner of Tesla, apparently found quite an original way to support the sales of the Cybertruck.
According to several American media outlets, including Electrek and Futurism, the billionaire has started to offload part of his unsold stock of electric pickups by transferring them to other of his companies, notably SpaceX and his artificial intelligence company xAI. It is therefore not wrong to say that Musk is selling his own vehicles!
The operation, which might seem purely accounting-driven, mainly reveals Tesla’s difficulties in meeting its promises. In 2023, Musk assured that the Cybertruck would sell “like hotcakes,” mentioning between 250,000 and 500,000 deliveries annually once production was stabilized. Two years later, the reality is quite different: fewer than 20,000 units have been sold since the start of 2025, including only 5,385 in the third quarter, a 63% decrease compared to 2024.
Finally a utility for these hated Teslas?
To improve the statistic, SpaceX has already received several hundred Cybertrucks, and large shipments are planned in the coming months. Trucks transporting the vehicles have also been spotted outside xAI offices in Palo Alto. Some analysts see this as an artificial way of boosting the numbers, without actually solving the underlying problems.
The Cybertruck, once a symbol of Tesla’s futuristic vision, is indeed experiencing setbacks: eight recalls since its launch, disappointing range, criticism of the finish, and plummeting resale values. All of this is set against a tougher market environment, marked by the expiration of the federal $7,500 tax credit on September 30, as part of President Trump’s “Big, Beautiful Bill.”
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By selling his Cybertruck “to himself,” Elon Musk may be trying to preserve the image of a model that is already losing speed, and that of a brand in transition toward new technological horizons.
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