BYD Acquires Rayan Cherki, Erling Haaland, and Gigio Donnarumma!
- Published on 17/02/2026 10:18
The Chinese car manufacturer BYD has reached a strategic agreement with the English club Manchester City.
This partnership allows BYD to associate its brand with one of the most publicized clubs in the world, with visibility on both the men’s and women’s teams. The star Chinese manufacturer thus strengthens its international visibility, with a direct presence on the stars and the club’s infrastructure.
As part of the agreement, the BYD logo will be present on the sleeves of the training kits and in certain areas of the Etihad Stadium, including the bench seating. BYD will provide vehicles from its ranges, including BYD and DENZA, and will supply its charging and energy storage solutions at the club’s training center.
The club’s stars, such as Rayan Cherki, Erling Haaland, and Gianluigi Donnarumma, will be seen driving BYD or DENZA vehicles, a branding strategy considered more effective than simple television advertisements for enhancing brand recognition.
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This partnership is part of BYD’s strategy to strengthen its international presence and promote its innovations in electric and plug-in hybrid vehicles. As a global leader in new energy vehicles, BYD aligns its products with values of performance, technological innovation, and sustainability, in line with Manchester City’s commitment to energy transition and reducing the carbon footprint of its infrastructures.
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This page is translated from the original post "BYD s’offre Rayan Cherki, Erling Haaland et Gigio Donnarumma !" in French.
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