Outsourced, Tesla sells less than this Japanese brand in Europe
This page is translated from the original post "Boudée, Tesla vend moins que cette marque japonaise en Europe" in French.
- 24/07/2025 9:53
The sales figures for Tesla in Europe, in June 2025 and for the first half of 2025, have fallen… significantly.
What is more humiliating for Tesla? Seeing their sales contract to staggering levels (we will get to that) or selling fewer cars in Europe than Suzuki?
No need to draw out the suspense: in June 2025, Tesla’s sales, compared to June 2024, decreased by 39.5%! They dropped from 33,610 to 20,349 units. And if we compare the first half of 2025 with that of last year, the decline is even steeper: -43.7%.
In the first part of the year, Tesla sold 70,655 electric cars, down from 125,606 a year earlier. Meanwhile, Suzuki sold 81,588 cars. This data is highly reliable as it comes from the ACEA, the European Automobile Manufacturers Association.
At the same time, the European automotive market saw a sales decline of -7.3% in June 2025 and -1.9% in the first half of 2025 compared to 2024. This proves that Tesla is experiencing issues beyond its own product plans.
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Thank you to the United Kingdom?
One market seems less critical of Elon Musk’s divisive positions, the main driver of this sales collapse: the United Kingdom.
By including the sales made in the United Kingdom with those of the European Union, Tesla’s decline appears “milder.” In June 2025, the drop is only 22.9% (34,781 sales, compared to 45,087 in 2024). And in the first half, it drops to -33.2% (109,879 sales, compared to 164,569 in 2024).
This means that 14,432 Teslas were sold in June 2025 in our British neighbors, in a market with a smaller population, accounting for nearly 71% of sales in the entire European Union.
One can always convince oneself that the worst is likely over for Tesla, especially in France. The Model Y is now eligible for government subsidies (CEE Bonuses), and Elon Musk is making less noise. The memory of his divisive ideas will slowly fade, and customers will return to the dealerships…
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