Bigflo and Oli Named Citroën Ambassadors
This page is translated from the original post "Bigflo et Oli nommés ambassadeurs de Citroën" in French.
- 12/07/2023 14:09
Citroën announced its two new ambassadors in France, as well as internationally. They are Bigflo and Oli, two rapper brothers from the eponymous group.
It was during the event surrounding the Citroën Oli that the relationships began to develop. At the beginning of the week, both parties officially announced their collaboration for the next two years.
Citroën becomes the official partner of the two brothers’ tour
Bigflo and Oli have recently released their fourth album, a way for them to reconnect with their audience and organize a tour. On this same tour, the two artists will be accompanied by Citroën. But not only that; a year ago, the two brothers organized the first edition of their own festival, “Rose Festival”. The iconic French brand will be present to support the artists’ travels during the second edition.
They are not the only rappers to have collaborated with a car brand
In the United States, American rapper ASAP Rocky had already collaborated with the German brand Mercedes in 2022 for an advertising campaign. This is not the only case; closer to home, in our Swiss neighbors, rapper Stress became the ambassador of the Mini brand, which belongs to the BMW group, in 2010. It is worth noting that musician Hans Zimmer has collaborated with the German manufacturer BMW.
Read also: New Citroën “MY AMI BUGGY”: renewed success
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