Bezos vs Musk: Everything That Divides Them, Even Their Cars!

Jeff Bezos is preparing to launch an electric pickup truck on the market. But any resemblance to another billionaire stops there!

In the media duel between Elon Musk and Jeff Bezos, a constant seems to emerge. Everything Musk undertakes, Bezos strives to do the opposite. While Musk aims to colonize Mars, Bezos invests in projects closer to Earth, such as sending celebrities, like Katy Perry, into space via Blue Origin. But the confrontation doesn’t stop there; it extends into the world of electric vehicles.

Musk made waves with the Cybertruck, a futuristic, imposing, and costly pickup that promises to redefine the very concept of utility vehicles. Bezos, on the other hand, chooses a radically different trajectory. Slate Auto, a startup backed by Amazon, targets a completely different audience: the everyday consumer. Their flagship project? A minimalist electric pickup, scheduled for 2026, with an entry price around $25,000, far from the astronomical prices of the Cybertruck.

Musk writes the future, Bezos draws inspiration from the past

Based in Michigan, Slate Auto has operated discreetly in recent years, while attracting significant investors and talents from major automotive companies. The design of their prototype, recently seen in California and revealed on Instagram by theautopian and davidntracy in a totally unlikely advertising livery, (TheAutopian) resembles iconic accessible vehicles such as the first-generation Land Rover Defender, but also the 2CV, the Beetle, or the Ford Model T. The goal is clear: democratize the electric pickup for the masses.

This strategic contrast illustrates the divergent philosophies of the two billionaires. Musk positions himself as a bold visionary, ready to push the limits of the imaginable, often at exorbitant costs. Conversely, Bezos seems to adopt a more pragmatic approach, focusing on accessibility and the immediate need for sustainable, affordable solutions.

It remains to be seen whether Slate Auto can realize its promises. Recent history is filled with examples of fleeting electric startups that swallowed millions of dollars without delivering tangible results. Apple, does that ring a bell? However, with Amazon’s support, Slate Auto has solid resources to turn its ambition into reality.

Whether it’s conquering Mars or redefining the pickup market, Musk and Bezos continue to oppose each other, each embodying a unique vision of the future. One thing is certain: this rivalry promises to revolutionize technological horizons.

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